Data Engine

The operating system for custom AI data.

A managed workflow for designing, collecting, curating, annotating, validating, evaluating, and continuously improving production AI datasets.

The core loop

Scope → Design → Collect → Curate → Annotate → Validate → Evaluate → Iterate.

01ScopeDefine model objectives, data gaps, risks, and success metrics.
02DesignBuild taxonomies, rubrics, annotation guides, and QA benchmarks.
03CollectSource or generate domain-specific text, multimodal, sensor, and expert data.
04CurateFilter, deduplicate, balance, and mine edge cases before annotation.
05AnnotateCombine expert human judgment, structured workflows, and automation.
06ValidateRun multi-layer QA, consensus review, and client calibration.
07EvaluateMeasure model behavior, failure modes, and production readiness.
08IterateFeed evaluation insights back into the next data cycle.

Why it compounds

Not a one-off dataset — a managed engine across the model lifecycle.

Every evaluation surfaces failure modes that become the next data spec. The loop tightens with each cycle, so model quality and data quality improve together.

08
Steps in the engine, run as one program
05
Layers of QA before delivery
100%
Customer-owned training data

Phase 01

Strategy & Design

Map model goals to a concrete, verifiable data specification before a single label is produced.

  • Model goal mapping
  • Data gap analysis
  • Risk assessment
  • Success metrics
  • Acceptance criteria

Phase 02

Data Collection

Source expert, multimodal, and sensor data — or enrich data you already own.

  • Expert data
  • Multimodal data
  • Sensor data
  • Synthetic + human-validated data
  • Global contributor sourcing
  • Customer-owned data enrichment

Phase 03

Data Curation

Shape the distribution: dedupe, balance, mine edge cases, and filter for safety and quality.

  • Deduplication
  • Distribution balancing
  • Edge-case mining
  • Data quality filtering
  • Metadata normalization
  • Safety filtering

Phase 04

Annotation & Validation

Human-in-the-loop production with multi-layer QA and disagreement resolution.

  • Taxonomy design
  • Rubric design
  • Guideline creation
  • Human-in-the-loop workflows
  • Multi-layer QA
  • Disagreement resolution

Phase 05

Model Evaluation

Measure behavior, surface failure modes, and turn findings into the next data spec.

  • Model behavior assessment
  • Failure mode analysis
  • Benchmarking
  • Human preference evaluation
  • Red teaming
  • Feedback into next data cycle

Phase 06

Continuous Iteration

Secure, versioned delivery with documented QA and a plan for the next cycle.

  • Secure delivery
  • Versioned datasets
  • QA reports
  • Client review cycles
  • Delivery documentation
  • Iteration plan