Data Products / Multimodal
Data Product · 03
Data for Models That See, Read, Listen, and Reason Across Modalities
From grounded image–text pairs to temporal video events and document layout — built and reviewed by annotators calibrated for cross-modal consistency.
Use cases
What teams use it for.
07 itemsWhat we build
Data we produce.
08 itemsCoverage
Modalities covered
07 itemsDelivery & integration
Built to drop into your pipeline.
Every dataset ships versioned, documented, and matched to your schema — with a QA report your research team can audit against acceptance criteria.
Workflow
How the program runs.
- 01Scope
- 02Taxonomy Design
- 03Pilot Batch
- 04Calibrated Production
- 05Cross-modal QA
- 06Iteration
Continuous loop — outputs feed back into the data engine.
Quality controls
How we keep it correct.
- Visual consistency checks
- Cross-modal alignment review
- Hallucination risk labeling
- Temporal consistency QA
- Expert review for domain content
FAQ
Common questions.
What is cross-modal alignment data?
Cross-modal alignment data pairs content across modalities — for example an image region with its textual description, or a video segment with a temporal event label — so multimodal models learn consistent representations across vision, language, and audio.
Can you handle domain-specific visual content?
Yes. Medical imagery, engineering diagrams, financial documents, and other specialist content are routed to domain-qualified reviewers with dedicated guidelines and QA gates.
How do you label multimodal hallucinations?
We run model outputs against grounded source material and have calibrated reviewers tag unsupported claims, misgrounded references, and temporal inconsistencies, producing hallucination datasets for training and evaluation.
Product deep dive
Multimodal AI Data for Image, Video, Document, Audio, and Screen Models
The Data Layer Behind Reliable Models That See, Read, Listen, and Reason Across Modalities
Multimodal systems have moved beyond captioning a single image. Current model families process interleaved text and visual inputs, long video, audio, documents, screens, and combinations of those signals. The difficult data problems are temporal grounding, spatial reference, source fidelity, cross-modal contradiction, long-context sampling, and evaluation of whether an answer is actually supported by the media.
A useful multimodal record therefore needs more than a file and a caption. It may require timestamps, regions, layout structure, speaker or sound events, evidence spans, question-answer pairs, object identity across frames, and explicit labels for uncertainty or insufficient evidence. The schema has to preserve the relationship between modalities without flattening away the information the model is expected to learn.
Our role is not to sell a fixed, generic dataset. We design a program around the target model, deployment environment, failure profile, data rights, and acceptance criteria. Every engagement begins with a concrete definition of what a usable training or evaluation unit means for the customer—and how that unit will be verified before delivery.
Built for Teams That Need More Than Volume
This product is built for teams training or evaluating vision-language models, audio-visual systems, document and chart models, screen-understanding agents, and omni-modal assistants. Buyers typically need a custom domain, long-tail visual phenomena, difficult temporal events, proprietary documents, or a private benchmark that public multimodal datasets do not cover.
Common engagement triggers
- The model hallucinates details that are absent, occluded, temporally distant, or contradicted by another modality.
- Image-level annotations do not capture video events, state changes, causality, or audio-visual timing.
- Document performance breaks on real layouts, tables, handwriting, charts, forms, or multi-page evidence.
- The model understands each modality independently but fails when evidence must be reconciled across them.
- Current datasets overrepresent clean web media and underrepresent production capture conditions.
- The team needs a private, contamination-resistant benchmark for a specific multimodal use case.
What This Product Can Support
Image and Visual Grounding Data
Grounding connects language to visible evidence. Tasks can range from regions and points to fine-grained relationships, attributes, counts, and evidence-backed visual question answering.
- Image-text pairs with provenance and rights metadata.
- Bounding boxes, polygons, points, masks, and phrase-region links.
- Visual question answering with evidence regions and unanswerable cases.
- Fine-grained attributes, relationships, counts, and long-tail states.
- Hallucination, contradiction, and insufficient-evidence labels.
Video and Temporal Understanding
Video data must represent when an event occurs, how state changes, and which frames or audio segments support a conclusion. Long videos need a sampling and evidence policy rather than arbitrary frame extraction.
- Dense and sparse event timestamps.
- Action, phase, state-change, and causal annotations.
- Object and identity tracking across shots or cameras.
- Long-video question answering with evidence intervals.
- Narrative, procedural, surveillance, sports, and instructional workflows.
Document, Chart, and Diagram Reasoning
Real documents combine text, layout, tables, graphics, forms, handwriting, and cross-page references. Data can preserve extracted content and the visual structure required to interpret it.
- OCR transcription, reading order, and uncertainty.
- Layout regions, tables, cells, key-value pairs, and form structure.
- Chart extraction and evidence-grounded question answering.
- Diagram components, relations, and reasoning annotations.
- Multi-page evidence linking and document-level tasks.
Audio-Visual and Omni-Modal Alignment
When models receive audio, image, video, and text together, labels should identify which modality carries decisive evidence and whether signals agree, complement, or conflict.
- Speaker and sound-event timestamps aligned to video.
- Lip-speech, action-sound, and event synchronization.
- Cross-modal contradiction and missing-modality cases.
- Interleaved conversation over media streams.
- Paralinguistic labels only under defined, culturally reviewed rubrics.
Multimodal Evaluation and Red Teaming
Evaluation should test perception, reasoning, grounding, refusal, privacy, and robustness separately. A fluent answer may still be unsupported, temporally misaligned, or unsafe given visible content.
- Private task suites by modality, domain, and difficulty.
- Evidence-grounded correctness and hallucination scoring.
- Robustness to blur, compression, noise, occlusion, crop, and missing frames.
- Adversarial instructions embedded in images, documents, audio, or screens.
- Cross-modal safety, privacy, and provenance scenarios.
Data We Build
The delivery unit is defined at the level required by the model and the evaluation harness—not merely as a row of text or a media file. Depending on the program, one record may include source inputs, structured intermediate state, human judgments, provenance, quality evidence, and model- or environment-derived verification.
| Deliverable | What it contains | Typical use |
|---|---|---|
| Image-grounding dataset | Media, regions or points, linked phrases, attributes, relationships, evidence, and review state. | Grounding, VQA, retrieval, visual agents, hallucination reduction. |
| Temporal video corpus | Video, shot/scene structure, timestamped events, tracks, state changes, questions, answers, and evidence intervals. | Video understanding, long-context reasoning, temporal localization. |
| Document intelligence set | Page images, OCR, layout graph, tables, key-value structure, reading order, questions, and citations. | Document AI, RAG, multimodal extraction, enterprise knowledge. |
| Audio-visual alignment set | Synchronized streams, speakers, sound events, visible actions, alignment labels, and contradictions. | Omni models, media understanding, spoken video assistants. |
| Multimodal preference set | Candidate outputs with grounding, correctness, completeness, and safety scores plus reviewer evidence. | Multimodal post-training and evaluator calibration. |
| Private multimodal benchmark | Protected media, prompts, reference evidence, rubric, perturbation variants, and reporting schema. | Model comparison, release gating, regression testing. |
Reference Record Design
A production schema is finalized during calibration, but a typical record may include the following fields:
asset_id— Stable identifier for the original media or document asset.modalities— Available channels, encodings, duration/page count, resolution, and capture metadata.rights_and_provenance— Source, consent or license basis, date, transformations, and permitted uses.segments_or_regions— Timestamp intervals, pages, boxes, polygons, tracks, layout elements, or other addressable evidence.annotations— Entities, events, relations, text, audio events, speaker turns, layout, states, and task labels.qa_tasks— Questions, instructions, expected outputs, answerability, and evidence references.cross_modal_links— Relationships between text, region, frame, sound, speaker, table cell, and document span.perturbations— Compression, crop, blur, noise, occlusion, missing modality, or adversarial overlay metadata.review_and_adjudication— Reviewer decisions, disagreements, corrections, and acceptance status.split_and_leakage_group— Grouping keys preventing duplicate subjects, scenes, documents, or source families from crossing splits.
{
"asset_id": "video_plant_maintenance_0088",
"modalities": {"video": {"duration_ms": 184000, "fps": 29.97}, "audio": {"channels": 2}},
"rights_and_provenance": {"source": "customer-controlled-collection", "consent_status": "verified"},
"segments_or_regions": [
{"segment_id": "seg_04", "start_ms": 74200, "end_ms": 88600, "label": "valve inspection"},
{"region_id": "reg_17", "frame_ms": 80400, "box": [0.41, 0.28, 0.62, 0.71], "label": "pressure gauge"}
],
"qa_tasks": [{"question": "What reading prompts the operator to stop?", "answer": "...", "evidence_refs": ["seg_04", "reg_17"]}],
"cross_modal_links": [{"audio_event": "spoken_warning_03", "video_segment": "seg_04", "relation": "co-occurs"}],
"perturbations": [],
"review_and_adjudication": {"status": "accepted", "review_tier": 2},
"split_and_leakage_group": "site_07_shift_b"
}
The schema is versioned. Changes to label definitions, evidence requirements, reviewer policy, or normalization rules are recorded so training and evaluation results can be traced to the exact specification used.
Program Workflow
- Capability and evidence scoping. Define what the model should perceive, reason about, and cite; identify unsupported-answer, privacy, and safety risks for each modality.
- Asset and rights strategy. Choose customer-owned, licensed, newly collected, public-domain, synthetic, or mixed sources and document allowed uses and retention.
- Capture and ingestion design. Specify media quality, camera or microphone setup, file integrity, metadata, synchronization, and handling of corrupt or incomplete assets.
- Ontology and task design. Create entities, events, relations, temporal units, layout elements, answerability rules, and cross-modal link types.
- Annotation and authoring. Produce spatial, temporal, textual, audio, document, or QA labels using interfaces that expose necessary evidence.
- Automated and human validation. Check geometry, timestamps, OCR consistency, file references, answer evidence, duplicate groups, and cross-modal contradictions.
- Benchmark and model review. Run target models to mine hard negatives, unsupported answers, temporal errors, and domain confusion; add adjudicated edge cases.
- Versioned delivery and iteration. Freeze assets, annotations, splits, and guidelines; deliver a manifest and quality report; update through failure-driven releases.
A pilot is considered complete only when the customer and delivery team have aligned on the rubric, reviewed representative disagreements, validated the export, and confirmed that the data is useful in the intended training or evaluation loop.
Quality Controls
Quality is designed into the workflow rather than added as a final inspection step. The control plan depends on task ambiguity, domain risk, annotator expertise, and whether an item has an executable or external verifier.
- Evidence-required answers: Questions and judgments reference the exact frame, interval, region, page, cell, sound, or source span supporting the label.
- Temporal boundary review: Start/end times are checked for task-appropriate tolerance and inclusion of the decisive event.
- Cross-modal consistency checks: Validators identify timestamps, speaker links, OCR, visual states, or metadata that conflict across channels.
- Asset-level split control: Near duplicates, same subjects, source documents, scenes, or sessions are grouped to reduce leakage.
- Answerability and uncertainty: Reviewers can mark insufficient, occluded, inaudible, ambiguous, or contradictory evidence instead of guessing.
- Media perturbation audits: Performance and annotation validity are sampled across compression, blur, noise, crop, occlusion, and long context.
- Specialist review: Technical diagrams, medical images, financial documents, and other expert materials route to qualified reviewers.
- Privacy and sensitive-content review: Faces, voices, screens, documents, location data, and identifiers follow the agreed rights and de-identification policy.
Recommended acceptance metrics
- Evidence-link validity: Share of answers or labels whose referenced media actually supports the judgment.
- Spatial/temporal consistency: Geometry or boundary agreement measured with task-appropriate tolerances.
- Cross-modal link accuracy: Correctness of relationships such as speaker-to-face or sound-to-event.
- Answerability accuracy: Ability to distinguish supported, unsupported, ambiguous, and missing-evidence questions.
- Leakage control: Near-duplicate and source-group overlap across training, development, and evaluation.
- Model utility by slice: Performance and errors by domain, capture condition, modality combination, duration, and difficulty.
No single aggregate score is sufficient. Agreement can diagnose ambiguity, but high agreement does not by itself prove correctness; disagreement can reveal plural preferences, unclear policy, underspecified context, or difficult edge cases. The QA report therefore pairs quantitative measures with sampled error analysis and adjudication notes.
Delivery and Integration
Supported delivery patterns
- Versioned batch delivery for controlled model-training releases.
- Incremental delivery for active learning, post-training, or continuous evaluation.
- Secure customer-workspace delivery when source data cannot leave the customer environment.
- API- or object-storage-based transfer for high-volume or multimodal programs.
- Evaluation-ready task packs with rubrics, reference evidence, and scoring logic.
Common formats
JSONL, Parquet, WebDataset, Arrow, COCO-style JSON, MP4, WebM, WAV, FLAC, PDF, PNG/JPEG, custom multimodal manifests
Original assets can remain in object storage while normalized tables reference immutable URIs and checksums. Long video or document collections can be sharded by asset and accompanied by frame, audio, page, and text indexes. Evaluation packs can expose task references while keeping source media and answer keys access-controlled.
Each release can include a dataset card or delivery memo, schema and ontology version, quality summary, known limitations, rights and consent metadata where applicable, and a machine-readable manifest with checksums and file-level lineage.
Security, Rights, and Governance
Multimodal assets frequently contain biometric identifiers, bystanders, private environments, screens, documents, voices, and location signals. Programs should define notice and consent, redaction or de-identification, copyright and publicity rights, allowed model uses, sensitive-category handling, and deletion. Synthetic media must be identified in provenance rather than silently mixed with real capture.
Program controls may include role-based access, workspace isolation, least-privilege review queues, de-identification, retention limits, geographic routing, approved-tool restrictions, audit logs, and customer-defined deletion procedures. These controls are scoped contractually; the page does not imply a certification or regulatory status that has not been independently verified.
Engagement Models
| Engagement | Best for | Typical output |
|---|---|---|
| Dataset audit and redesign | Teams with existing assets but weak schema or quality. | Coverage map, rights review, leakage analysis, ontology, and remediation plan. |
| Custom multimodal collection | A domain or environment absent from public data. | Capture protocol, rights records, synchronized assets, annotations, and QA report. |
| Annotation and enrichment pipeline | Customer-owned media requiring structured labels. | Versioned annotations, evidence links, review trail, and integration-ready manifests. |
| Private multimodal evaluation | Teams comparing models or gating releases. | Protected task suite, perturbation slices, adjudication, and scorecard. |
Illustrative Program Shapes
The examples below are representative program patterns, not claims about named customers or guaranteed outcomes.
- Industrial maintenance video. Annotate procedures, tools, component states, spoken instructions, safety deviations, and evidence-grounded questions across long first-person and fixed-camera recordings.
- Financial document intelligence. Create page OCR, tables, layout links, chart reasoning, cross-page citations, and unanswerable questions for complex reports and filings.
- Screen-and-audio assistant. Align UI states, cursor actions, spoken intent, system sounds, and task outcomes; include interruptions, ambiguous references, and privacy-sensitive regions.
- Multimodal hallucination benchmark. Build supported/unsupported questions, missing-evidence cases, cross-modal contradictions, and adversarial instructions embedded in media.
Why a Custom Program
Off-the-shelf datasets are useful for baseline experimentation, but production systems usually fail at the boundaries: domain-specific policy, uncommon languages, tool or sensor state, difficult negative examples, ambiguous evidence, long-tail user behavior, and deployment-specific risk. A custom program makes those boundaries explicit and converts them into measurable data requirements.
The result is not simply “more labels.” It is a controlled data asset with a defined purpose, documented provenance, repeatable quality process, and a path from observed model failure to the next training or evaluation cycle.